That sounded very press-release-y, which this post is not, but something about That Red Dress makes people gush with excitement.
We first saw it when Nigella wore it in promos for her new cooking competition (looking unsettling like Liz Hurley in this magazine shot):
And more like herself here:
The dress fits women with curves, which is why I'd say it failed when New Girl Zooey Deschanel wore it:
It comes in other colors, like pink and elegant navy, but red is the showstopper:
