"Not your mother's" (or "Na-cho mama's" chez mes trois enfants) is a common catchphrase in advertising.
Indeed, it's not unusual to see an editorial borrowing this phrase.
While filing through the mountaneous pile of seasonal catalogues that has been arriving steadily since Nov. 1, I leafed through a new Harper's Bazaar and was struck by an item that was very much my mother's: a gorgeous, structured, boxy handbag.
Made by Roger Vivier, this bag is, to my mind, perfectly grown up, and reminds me of something my mum would have carried while wearing a matching coat and dress, her hair in a chignon.
So here's an instance where my children say "Yo mama!" and I'll happily agree.