If there’s anything I can’t bear, it’s a label. No, not *that* kind—ones like these: “yummy mummy” or MiB—“mums in Boden,” the latter found in the most recent British Vogue. There’s something very patronizing about having to qualify one’s motherhood as either attractive or stylish.
“Mums in Boden” leaves a different aftertaste, though, as if you were a member of a particular club you didn’t know you belonged to.
Do you know Boden? I see it as England’s J Crew, but with an extra dollop of English Eccentric flavor. I love it for my daughters, because it mixes patterns in attractive colors and dresses little girls as—well—little girls, not teenagers.
Boden can be tricky for women, though. The embellished skirts and colorful sweaters are often called “fun,” something I do not want my clothing to be. Smart, yes; dramatic, yes; fun, never. (But please don’t get the idea that I’m a brooding existential; remember: I don’t wear black.)
I do have a few choice Boden pieces: a couple of easy sundresses, two or three cross-over cotton lawn print tops, but now I’m concerned. Is to wear Boden to be a cliché? And with props to Browning’s duke, I choose never to be a cliché.
So what do you think? What “identifies” stylish mums in Canada or the US or Australia or Dublin or Madrid or Paris or South Africa or Hong Kong and everywhere else you lovely readers live?
And what are some labels—ideological or designer—that you avoid?