Thursday, August 12, 2010
Of Hilfiger, Woodys, and the Dictionary
Rather: he’s been riding on the coat-tails of others for years: Calvin Klein for jeans, Ralph Lauren for preppy duds.
And this month he’s tailing—or tailgating—the J McKennedy-Crew look, with what he imagines to be the car du jour: the Woody.
But really the Woody is so five years ago (at least).
Graydon Carter has collected wood-paneled station wagons forever, or at least long enough for Toby Young to mock this habit in his:
And if Kate Spade didn’t reference one directly in her iconic ad campaign “Visiting Tennessee,” she certainly implied it. Don’t even mention J Crew.
But there is a lingering cool in the Woody. On Nantucket, for instance, I was charmed to see one perfectly restored model on the cobblestone Main Street; curious to see a second, even more perfectly restored Ford something-or-other; suspicious then resigned to see a third, fourth, fifth, etc. in what seemed to be a gorgeous retro SUV parade. (I like singularity.)
(Read Ezra Dyer on the Nantucket Woody. You'll have to scroll to the second article. And note that this is probably the only time I'll ever reference Automobile magazine!)
But back to Hilfiger. Even though he invokes the dictionary in this ad, with his Latin phonetics (tail gate-ius; ulti ma/tus), I think that this book isn't for him.
He's still too dependent on the thesarus.