They feature a Scarlett Johanssen lookalike (to the right), a Natalie Portman doppelganger (below) and a Johnny Depp wannabee (far below), each plying his or her craft to a new piece of LV leather.
I think that the ads are beautiful (though I’m annoyed that I made a celebrity connection with the models; a Vermeer or Rembrandt reference on its own would have been perfect).
And although they provide a phantastic image of what goes on in the LV “factories,” (advertising does sell dreams, after all), the connection that these ads make among the handmade, the individual craftsperson, art, and LV may be compelling.
However, rather than being inspired to rush out to a LV boutique, I’m looking forward to cutting a piece of leather, stitching my own fabric, or taking up a paint brush again.
Such are the collateral effects of strong advertising, I suppose. What would Don Draper say? (Or better yet: Peggy Olson?)